Apple has rweleased some new iPod's, and the long awaited version 2 of the Apple TV, about time if you ask me.
The new devices were released on 1st September to the world, and the event was streamed online, even if you did need a Mac or an iOS device to watch it. The event started at 6pm London time, and went on until around 7:30pm, showing the new products Apple are releasing for the holiday season, and also the look at the new build of iOS 4.2, due in November. Also released was iTunes 10, but I'll come to that one later.
So, the main event of this show? It had to be the Apple TV, as pictured to the left. The device is, as Steve Jobs says, 4x smaller than the previous Apple TV, but it seems Jobs and the team behind this "hobby" device are hoping for it to go big, this time around. The apple TV has never really been a big thing for apple, it's struggled in the past and never seemed to catch on like it's counterparts. The pricing of the new Apple TV is £99. I won't be getting one, I just don't see the need for it when you have a DVD/Blu-Ray player, or even a good TV package that includes movie channels and/or HD content. Oh, and if you don't have a HDTV? Forget it, the apple TV only works over HDMI!
Next up is the iPod Touch. I used to own one of these (2nd Generation) and it was a good device. There's something about this new one that screams "WANT!", and that's because it now houses a 720p HD camera on the back, and one on the front for Facetime calling! Also the new iPod Touch has the Apple A4 Chip, same Gyro that's in the iPhone and some other snazzy features built into the iOS operating system.
It starts at £189 and goes up to £329 for a 64GB model, that's pretty damn expensive, but then the features do justify the price. Will I get one? I'm not sure yet,
Also released during this event was a new iPod Nano range, and a new iPod Shuffle range. I dont' really see the need for the Shuffle anymore, it's 2GB in capacity, but at £39 it is the cheapest iPod available. So, onto iTunes 10, well there's not much to say about it. It's had a nice re-design on both Windows & Mac, and now includes the new Social Networking functionality, Ping.